Sarah Jones smiling in a hotel lobby

Hotels and Small Businesses

Who I Work With

I work with ambitious small businesses looking to grow through smarter sales, business development, partnerships, account management, marketing and revenue strategies.

With a background in sales, business development and relationship building, I help small businesses and hotels find their footing, unlock new revenue and build lasting commercial growth.

My specialist sector

Hotels & Hospitality

Sarah Jones meeting a hospitality business owner over coffee

Hotels are where I have the most experience. I understand the pressures of filling rooms, growing corporate and events business, and keeping guests coming back, and I help hotels across the UK to do exactly that.

  • Growing corporate, group and events business
  • Revenue and pricing strategy
  • Training front-of-house and sales teams

Selected Results

Best Western Brook Hotel

Increased rates, occupancy and revenue by 150% within the first year, and delivered the hotel's first year in profit.

Mercure Norwich Hotel

Reached sales targets in year one, then reached and exceeded stretch targets in year two: the first time the targets had been hit in the General Manager's 15-year tenure.

Barnham Broom Resort

Created corporate partnerships and accounts across the resort, driving new revenue streams and footfall, with new strategies for cross-selling, upselling and retention.

Distinct Hotels

Set up systems and strategies for multi-property sales, cross-selling across accommodation, conferences, weddings and events, opening up opportunities at each property to maximise sales and revenue while keeping operations running smoothly.

Beyond hospitality

Professional Services

Consultancies, agencies, advisors and specialist firms.

Retail & E-commerce

Independent retailers and growing online businesses.

Health, Wellness & Lifestyle

Businesses looking to build customers, partnerships and recurring revenue.

Other Small Businesses

If you're looking to grow, let's talk.

Get in touch

Does this sound like your business?